How innovation departments stay relevant and avoid downsizing

Innovation departments are becoming integrated, and it is important to communicate their value in specific terms. Concrete results need to be shown and the focus should be on delivering key services to the organization. Short-term issues can also be addressed, which can help establish a relationship with the operational business. Managers should prioritize innovation communications and create a clear link between innovation and the overall strategy. Innovation should be a collaborative process involving relevant people across the organization.