What is Design Thinking? Extensive interview with Tom Kelley from IDEO

Tom Kelley, one of the heads of IDEO, discusses the concept of design thinking and its application to innovation in an interview with High Resolution. Kelley emphasizes that design thinking is a mindset that can be applied to any challenge, requiring the observer to focus on the human experience. He encourages creativity by letting people act as though they are already having creative thoughts and develop their ideas by protecting time to think and write down their ideas. Kelley also discusses the importance of observing and listening to people in order to gain personal insights, and encourages people from different disciplines and teams to work together to gain diverse perspectives. Finally, he stresses the importance of telling stories to show the value of design, rather than just describing facts and bullet points.