What is a Disruptive Strategy? Why is it important?

Disruptive innovation is a term used when technology is used to make sophisticated and costly products or services available to a broader population. This change can disrupt the market by uprooting established competitors. It requires innovative technology, a dynamic business model, and a conscious value organization. Organizations that embrace disruptive innovation can significantly benefit from it. For example, they can grow their market and find their unique niche, work on improving their processes, select diverse leaders, and open themselves up to new opportunities as they emerge. The MIT ID Innovation in India offers excellent innovation courses that encourage a forward-thinking perspective and support innovation management and design thinking.