What Has Social Media Done for Me? Plenty

Brainzooming has effectively used social media to expand its reach and network, connecting with great minds on innovation, creativity, marketing, and branding through Twitter and other platforms. By concentrating its efforts on only a few sites and strategically implementing tactics such as capturing story ideas with Flip video and live-tweeting conferences, Brainzooming's blog activity has increased and its audience has grown. The use of social media has also led to new speaking opportunities and writing connections, along with recognition as a top innovation blog. Overall, Brainzooming's strategic approach to social media has greatly benefited its personal brand efforts.