We are pushing away from the old innovating core

Innovation is changing, and it requires a new approach to institutional design that recognizes the value in external discovery. This new core is found at the edges, where businesses can connect to the customer experience and gain a deeper understanding of their needs. By utilizing innovation software and technology solutions, businesses can identify trends, capture ideas, and collaborate in ecosystems for mutual understanding. This new approach allows for the rapid exploration of new opportunities outside the existing core, providing a constant flow of possibilities that can feed the innovation heart.