Understanding product portfolio management framework

Understanding product portfolio management framework

Product portfolio management is the process of managing and monitoring a company's entire product portfolio, including all of its products and services. This article explores various product portfolio management frameworks, including the Ansoff Matrix, the BCG Growth-Share Matrix, the GE/McKinsey Portfolio Analysis Matrix, and the Innovation Ambition Matrix. Each framework offers a unique perspective on analyzing organizational product portfolios to optimize growth and profitability. Effective product portfolio management involves assessing product performance, identifying hazards and opportunities, harmonizing product mix with strategic factors, and maximizing the distribution of resources throughout the entire portfolio.

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