Understanding product portfolio management framework

Understanding product portfolio management framework

Product portfolio management is the process of managing and monitoring a company's entire product portfolio, including all of its products and services. This article explores various product portfolio management frameworks, including the Ansoff Matrix, the BCG Growth-Share Matrix, the GE/McKinsey Portfolio Analysis Matrix, and the Innovation Ambition Matrix. Each framework offers a unique perspective on analyzing organizational product portfolios to optimize growth and profitability. Effective product portfolio management involves assessing product performance, identifying hazards and opportunities, harmonizing product mix with strategic factors, and maximizing the distribution of resources throughout the entire portfolio.

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More Innovation Resources:

99% Failure

Great Britain has been voted as one of the top 3 innovative countries in the world in the Global Innovation Index 2016. The success of the Great British Olympic team in Rio and the Brexit decision highlight what makes Great Britain an innovation hub.

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How to Reward Employees in Innovation Programs

How to Reward Employees in Innovation Programs

Rewarding employees for their ideas and innovations can be challenging as it requires a nuanced approach. This article dives into the challenges of getting rewards right and provides practical tips for building rewards that drive innovation.

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Courageous Cultures: How To Build Teams Of Micro-Innovators, Problem Solvers And Customer Advocates

Courageous Cultures: How To Build Teams Of Micro-Innovators, Problem Solvers And Customer Advocates

A courageous culture encourages employees to share their ideas, yet many employees hold back. Leaders must navigate the narratives, create clarity, cultivate curiosity, and respond with regard to empower their team to contribute.

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