Tweeting and UNLearning

Tweeting and UNLearning

During the Business Marketing Association conference, a group was given the opportunity to produce content for the BMA website via live-tweeting, blogging, and videoing the event. Some notable speakers included David Meerman Scott, who shared insights on earning attention through publishing, and Andy Sernovitz, who emphasized the importance of building an army of fans who will advertise for free. Takeaways from these talks were shared on Twitter and other platforms.

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More Innovation Resources:

Four Best Practices for Issue Management

Risk management and issue management are often used interchangeably, but they are different. Risk management focuses on preventing events from happening, while issue management deals with occurrences that are already affecting a project.

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Innovation: More Than Just Ideation. Where to Play? How to Win? How to Execute?

Innovation is more than just ideation; it starts with identifying trends and technologies, followed by targeted idea development, and finally executing a sustainable innovation strategy.

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You’re Asking the Wrong Innovation Questions

Asking customers what they want in a product usually results in unsatisfactory innovations. Instead, ask customers what job they are trying to achieve and what metrics they use to evaluate how well the product helps them achieve their goal.

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