Tweeting and UNLearning

During the Business Marketing Association conference, a group was given the opportunity to produce content for the BMA website via live-tweeting, blogging, and videoing the event. Some notable speakers included David Meerman Scott, who shared insights on earning attention through publishing, and Andy Sernovitz, who emphasized the importance of building an army of fans who will advertise for free. Takeaways from these talks were shared on Twitter and other platforms.