Top Jobs to be Done Book Recommendations (JTBD Theory)

Top Jobs to be Done Book Recommendations (JTBD Theory)

This article presents a list of popular Jobs to be Done (JTBD) books, including "The Jobs to be Done Playbook", "Jobs to be Done: Theory to Practice", "What Customers Want", "Competing Against Luck", "The Innovator's Solution", "When Coffee and Kale Compete", and "The Jobs-to-be-Done Handbook". These books offer useful resources, tips, and advice to help readers expand their knowledge about the JTBD framework and learn new strategies for innovation and problem-solving.

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You Never Know Someone's Private Hell Unless You're Listening

Listening to others with compassion is an essential skill to have, especially since many individuals may face personal battles unknown to others.

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How to use idea generation software for innovation

How to use idea generation software for innovation

Discover how idea generation software can help your organization create innovative concepts and add value to customers.

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A Higher Purpose Brings a Higher Culture

Innovation requires a culture shift, and that starts with a clear vision and purpose that is adaptable to change. This will create an environment where people feel empowered to foster new ideas and behaviors that support your brand's growth.

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