To Improve or Revolutionize? Observation, Measurement, and Sustainable Innovation

To Improve or Revolutionize? Observation, Measurement, and Sustainable Innovation

Anticipating customer demands and needs through innovation can radically change the marketplace. To ensure profitable growth, businesses need to observe and measure every aspect of the new product development (NPD) process. This article provides guidelines to promote innovation, such as identifying the type of innovation that best suits the business's needs, considering customer feedback, fostering visionary leadership, using ROI metrics, and rewarding the team's efforts.

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Is There a Social Media Press Pass for Live Event Tweeters and Bloggers?

The author discusses the lack of a press pass for social media content creators at live events and the impact it can have.

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The 8 Forms Of Lean Waste Applied Business Extra Production

The 8 Forms Of Lean Waste Applied Business Extra Production

Extra-processing is a type of waste that occurs when unnecessary features are added to a product or when employees do more work than required. It can be reduced using an innovation management software platform.

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Celebrating Failure Helps Innovation Efforts

Failures can actually help companies improve their innovation efforts.

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