Design thinking is a problem-solving approach that has five stages. The first stage is Empathize, followed by Define, Ideate, Prototype, and Test.
Learn how to define your brand's growth strategy using the Jobs-to-be-Done framework, which categorizes products based on customer segments.
Successful innovators outperform other companies by a wide margin, but many innovation attempts fail because organizations focus too much on individual ideas instead of refining them for maximum value. Innovation is a tool for solving problems and driving business results, but there isn't a single approach to success.
