The Job-to-Be-Done Growth Strategy Framework

Innovation and growth strategy are important for any business to expand its market share and increase profitability. Using the Jobs-to-be-Done framework, businesses can categorize their products into five categories based on customer segments. These categories determine the growth strategy a company should adopt for market penetration and success. The five growth strategies are differentiated, dominant, disruptive, discrete, and sustaining. By using this framework, companies can understand their past successes and failures, and adopt a strategy to create winning products and services in the future.