The Top 5 Brand Strategy Trends of 2015
Innovation is rapidly changing the marketplace - technology, social media and multiple screens are all contributing to the challenges faced by brands today. To succeed, brands need to rethink their strategy and connect with their consumers. This means finding a story that resonates with them and makes them part of a community. Brands must also prioritize thinking mobile, giving customers power, creating a culture of innovation, and listening to the people.
