The Top 5 Brand Strategy Trends of 2015

The Top 5 Brand Strategy Trends of 2015

Innovation is rapidly changing the marketplace - technology, social media and multiple screens are all contributing to the challenges faced by brands today. To succeed, brands need to rethink their strategy and connect with their consumers. This means finding a story that resonates with them and makes them part of a community. Brands must also prioritize thinking mobile, giving customers power, creating a culture of innovation, and listening to the people.

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More Innovation Resources:

Slow Innovation: decelerating in a high-speed world

Embrace slow innovation to avoid common speed traps and create long-term sustainability. By pausing and reflecting, embedding systems thinking and regularly scanning for signals of change, you can create a culture of skillful quickness.

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5 Innovative & Sustainable Product Design Principles

To achieve ambitious sustainability targets, businesses must adopt generative and inclusive design instead of an extractive approach. Good stewardship must be embedded into product and service design. Innovation teams must embrace five design principles to transition into more sustainable and regenerative product and service alternatives.

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How Entrepreneurs Can Profit from an Innovative Mindset

Innovation is crucial for business growth. It can improve customer satisfaction, minimize costs, and boost employee relations.

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