The Three Factors That Drive Consumer Behavior

Consumer behavior is ever-changing and influenced by various factors like societal trends, personal preferences, and frequency of spending. Understanding why consumers make purchasing decisions helps marketing teams direct their efforts towards specific groups. Societal trends can be determined using Google analytics, social media, and cultural shifts. Personal factors like age, occupation, and income also play a significant role in purchasing decisions. Finally, the frequency in which consumers spend money on a product/service can affect advertising success. Business analytics can help in predicting trends, researching accordingly, and targeting the right audience.