Journey Map

A visual representation of the end-to-end customer experience, designed to identify people’s key interactions with the product.

More Innovation Glossaries

Time To Market

Time To Market: The period taken by a company from inception to the actual launch of a product or service. Also referred to as product time to market.

Pipeline Innovation

Process of collecting, assessing, selecting, and developing ideas into innovative products or services in a structured manner.

Innovation Barriers

Innovation Barriers are obstacles that hinder the progress and implementation of new ideas within a company or market.

Top Journey Map Resources

Top Software Tools for Design Thinking | InnovationTraining.org

Discover the top design thinking software tools to improve your practice and collaborate remotely with your team through digital solutions.

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Vision Canvas Templates for Organization Vision & Product Design

Effective vision planning can help organizations achieve their goals. Miro and Mural have several templates to help spark creativity and keep teams focused.

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What is Brainstorming? (+ How to hold an effective brainstorming session)

Learn about the basics of brainstorming, why people do it and how it is done in this article.

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What is Empathy Mapping and How Do You Use It?

Empathy mapping helps product and service providers understand the needs and feelings of their customers. The mapping tool helps businesses map out what their customers are saying, thinking, doing, and feeling.

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What Is The Role Of Brainstorming In Design Thinking?

Brainstorming is a crucial step in design thinking. It helps teams generate more ideas and find unique solutions to design problems.

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Why Your Social Strategy is Broken and How To Fix It

Social media is more than just a platform for broadcasting messages. In order to unlock the full potential, businesses need to create solutions for customers' social problems, according to Harvard's Mikołaj Piskorski.

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Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Google's B2B Buyer at Zero Moment of Truth (ZMOT) is the online research potential customers do before interacting with your brand. Companies need to have a strong online presence, reflect customer interests, and respond quickly to opportunities and challenges.

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Customer driven innovation

Customer driven innovation

Turn complaints into opportunities with customer-driven innovation! Innolytics® Innovation Management software allows companies to manage customer complaints and share knowledge among specific users, promoting customer co-creation and generating new ideas.

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Feedback Capture Grid Template

Feedback Capture Grid Template

Structure feedback from stakeholders and draw conclusions on how to change your value proposition for the better.

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