The Ten Types of Innovation Framework Explained

The misconception around innovation is the limited view of it exclusively as new products or new features. Therefore, the Ten Types of Innovation framework developed by Doblin presents a practical tool that identifies ten basic elements of innovation and categories them into three areas – offering, configuration, and experience – to provide a comprehensive understanding of innovation. The most successful innovators integrate all these areas. The framework can be used to design new innovations, assess an organization's service or product innovation, or identify innovation opportunities in a specific market. Organizations can innovate by improving profit models or business models and creating a diverse product line or creating a network system to improve on connecting products together. Innovations can also focus on organizational structure and integrating new internal processes to increase efficiency. Improving brand identity and customer engagement can prove to be another type of innovation. Tesla and its innovations across all ten types is a solid example of how incorporating innovation as a whole concept provides fruitful results.