The small wins innovation process

The stage gate innovation process is not without its drawbacks, such as being time-consuming, linear, and intimidating for smaller projects. The author has developed an alternative process called small wins innovation, which begins with identifying a specific goal and moves on to generating and testing new ideas and solutions with customers. The process includes a learning step, which is often overlooked, and ends with sharing results and learnings with others. The process can be seen as a series of roles rather than people, making innovation accessible to everyone.