The Role of Communication in Innovation Programs

Effective communication is crucial for the success of any innovation program. In this article, the authors provide practical guidelines on how to create a communication plan for the launch of a new innovation program, or a new initiative within it. The article covers the importance of communication in innovation programs, the goals of communication efforts, best practices, and practical guidelines for messaging and communication channels. The authors emphasize the need to inform, guide, and motivate participants, and to improve the quality of their participation. The article includes a related toolkit with examples and templates to help readers create a solid communication plan quickly and easily.