The Right ROI of Innovation for Your Firm
Many organizations dismiss innovation without considering real ROI thinking. Innovation as Investment is a three-step process that can solve this problem. The first step is to determine risk-tolerance level, then create a mix that works for the organization and finally kick off all projects with executive leadership support. If done right, a diverse innovation portfolio can result in high returns. For example, a low risk-tolerance company can allocate 80% of efforts towards incremental innovation, 15% for disruptive innovation and 5% for breakthrough innovation.