The Power of Weak Ties - Tactics to Grow Your Innovation Community Virally

The Power of Weak Ties - Tactics to Grow Your Innovation Community Virally

When it comes to building a sustainable innovation community, a typical approach is to launch a marketing campaign to raise awareness, inform and motivate everyone to join in. However, it's difficult to reach people, build trust and drive desired behaviors in companies with a history of failed initiatives. People’s opinions and attitudes are largely influenced by their peers, making it challenging to engage them in innovation programs. Understanding informal groups, groupthink, group leaders, and hubs are essential to building a successful innovation community.

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The impact of knowledge on innovation management

The impact of knowledge on innovation management

Knowledge and innovation are inseparable in the success of an organization. Understanding and managing the different types of knowledge - explicit, tacit, market, and technological - are essential to innovation management.

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Understanding Goals and Objectives in Business

Knowing the difference between goals and objectives is important in business. Goals are broader and inform what the company wants to achieve, while objectives are specific actions to reach those goals.

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Academic Focus: John Hauser and the MIT Team

MIT Professor John Hauser and his team develop active machine learning to understand customers' decision rules, providing insights for marketers to design and market new products effectively.

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