The Orange Socks Story I've Never Written Before

The Orange Socks Story I've Never Written Before

In 1997, Mike Brown wore orange socks to present Yellow Transportation's first strategic market plan to the senior leadership team. This small detail became noteworthy and was later mentioned in a Fast Company article about Yellow's turnaround. Brown has been wearing orange socks every day since then, and has accumulated an inventory of over 30 unworn pairs. He even uses the color orange as inspiration for his innovation management consulting brand, The Brainzooming Group.

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More Innovation Resources:

The small wins innovation process

The stage gate innovation process has many drawbacks, so a simpler and faster process called small wins innovation has been developed. It consists of 6 steps: goal, create, test, measure, learn, and share.

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Co-creation with Customers: Liebherr Open Innovation Case Study

Learn how Liebherr successfully implemented a co-creation open innovation program with its customers to create new innovations.

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Benefits of Implementing Agile in Your Digital Transformation

Benefits of Implementing Agile in Your Digital Transformation

Agile innovation management can revolutionize your company's digital transformation by increasing speed and flexibility, encouraging continuous improvement, recognizing value, continuously delivering value, reducing risk, and fostering higher team morale.

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