The Only Way to Understand (Innovation) Success is by Measuring Failure

Most organizations only focus on analyzing their successes, but Laurence Van Elegem from nexxworks argues that measuring failure is just as important. By embracing and analyzing failure on a macro-level, companies can uncover patterns that drive the dynamics of both success and failure. Instead of being ashamed of failure, organizations need to talk about it on an organizational level and share what worked, what didn’t work, and what was learned. Failure is a precious source of information that can be used to better understand innovation and drive future success.