The New Form of Startup Scaling

Scaling is a critical aspect of business growth, yet it's often misunderstood. Many entrepreneurs focus on how quickly and when to scale, but few understand what scaling actually means. Scaling has been the key to prosperity for businesses throughout history, from the Christian church to StoraEnso. In the beginning, businesses scaled using people to attract more people or business. Over time, machines and technology became tools for scaling. However, it wasn't until digital businesses emerged that exponential scaling became possible. Digital businesses can reach billions of customers from day one, and their profitability is different from that of manufacturing companies. The old yardsticks for measuring companies no longer apply, as digital businesses have shown us a different way to scale and measure productivity. As digital scaling continues to evolve, it's clear that we've only scratched the surface of its potential.