Pushing the boundaries – part 3: Making open innovation relevant to more economic players

The article discusses the relationship between open innovation and the "transient advantages" strategy framework introduced in Rita McGrath's book "The End of Competitive Advantage." It explains how the two concepts emphasize the need for dynamic, continuous innovation to achieve and maintain a competitive advantage in rapidly changing economic environments. The importance of business models and strategy, access to external assets, and exit decision-making are discussed as key similarities between the two frameworks.