Crowdsourcing may not be the solution for innovation in businesses, as it gathers opinions in aggregate but fails to bring diversity of feedback, and superusers often have too much control over opinion.
Crowdsourcing can yield highly productive and intelligent results. Three factors contribute to intelligent crowds: social perceptiveness of group members, evenness of conversational turn-taking, and the percentage of women participating.
Learn how to use crowdsourcing to approach sensitive issues and shape your company culture with these five tips for fostering diversity and innovation.
