The Leader’s Guide to Executing Innovation

The Leader’s Guide to Executing Innovation

The success of innovation doesn't depend solely on great ideas. Execution is key - the process of creating value and turning innovation ideas into reality. However, the importance of execution is often overlooked, with many innovators admitting they lack the discipline and patience to see things through to results. Misconceptions around execution include the glorification of strategy work, undervaluing the importance of understanding details, over-reliance on planning, and the stereotypical notion that innovation is all fun and creative ideas. Successful execution of innovation involves taking the path most likely to succeed, keeping options open, embracing uncertainty, testing assumptions critically, and thinking deeply about the feasibility of each path.

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More Innovation Resources:

Measuring Innovation Culture

Measuring innovation culture is a complex process, but there is a way to measure the attributes of innovation culture and develop those desired attributes. Innovation maturity is a combination of how well-embedded innovation is as part of the organizational culture and the capability an organization has, which should be measured to set a starting point for building a culture of innovation.

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Innovation: Don’t flirt if you don’t mean business

Genuine innovation and exponential growth plan are needed for successful product launches, otherwise employees get frustrated and demoralized.

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Great Innovators Focus More on Post-Purchase than Pre-Purchase

The post-purchase phase is critical for consumer behavior. Innovators must ensure customer satisfaction to promote repurchasing and positive word of mouth.

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