The Greatest Innovation in Olympic History

The Greatest Innovation in Olympic History

For most Olympic athletes, crowdfunding has become the greatest innovation in Olympic history, allowing these athletes to fund their expensive travel and lodging expenses when qualification events are close to the games. Crowdfunding platforms like GoFundMe.com, IndieGoGo.com, Dreamfuel.com, and Rallyme.com have made it possible for athletes to generate large numbers of small sums to cover the costs of training, equipment, travel, food, and lodging. Without crowdfunding's help, many Olympians would struggle to make ends meet, and their supporters would be forced to watch from afar. Crowdfunding is a potential game-changer for helping Olympians achieve their dreams.

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3 Examples of Innovative Technologies in Sports

Innovation in sports technology has brought positive changes to performances, safety, and fairness. From the LZR Racer Suit to the Instant Replay, sports and technology are in a mutually beneficial relationship.

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Managing ideas at scale

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Brand Transparency in a Connected, Socially Networked World

Brand Transparency in a Connected, Socially Networked World

Connecting with customers in today's socially networked world is key to winning brands. Mobile, social, relevance, and transparency are four strategies that are critical for success.

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