The Five Whys technique

The Five Whys technique

The Five Whys technique is a useful tool to identify root causes of business problems and provides opportunities to innovate. It was introduced at Toyota to eliminate root causes for problems rather than just addressing surface-level concerns. To use this technique, you ask why a problem occurred and continue asking why five times. The final answer should pinpoint the root cause, which, if resolved, would eliminate the problem from happening again. The technique can be applied to any business problems, including manufacturing, customer service, and marketing, to name a few. However, it's essential to stay unbiased and analytical when asking why.

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