Brand Strategy – 5 Reasons April Fools Prank Social Media Is a Joke

Brand Strategy – 5 Reasons April Fools Prank Social Media Is a Joke

April Fools' Day pranks may be fun, but it doesn't mean they're good for your brand strategy. Author Mike Brown explains why using funny and surprise on social media one day a year doesn't make your brand seem human. It just makes your brand seem confused or a mindless follower. Plus, tricking your audience is not part of your brand promise. If you want to introduce humor in social media, be broad and/or consistent with it so your audience gets it. Self-deprecating humor is safer than making fun of your audience.

View

More Innovation Resources:

How to Innovate Product Design?

Innovation is crucial for product design, but it comes with challenges. To succeed, designers need to focus on solving real problems, designing for the long term, prioritizing function over features, staying focused on consumer needs, and paying attention to small details.

View

Breakthrough Innovation – What Are They, and How Do You Create One?

Breakthrough innovation is an umbrella term for innovations that lead to a dramatic impact, fundamentally changing the dynamics of a given industry or market. Creating one involves identifying the right opportunity, building a key innovation, and scaling it to achieve breakthrough impact.

View

Top Most Immersive Social Innovation Examples

Discover 5 examples of social innovation in India that are helping to tackle issues such as access to safe water, healthcare, and women’s safety.

View