Brand Strategy – 5 Reasons April Fools Prank Social Media Is a Joke

April Fools' Day pranks may be fun, but it doesn't mean they're good for your brand strategy. Author Mike Brown explains why using funny and surprise on social media one day a year doesn't make your brand seem human. It just makes your brand seem confused or a mindless follower. Plus, tricking your audience is not part of your brand promise. If you want to introduce humor in social media, be broad and/or consistent with it so your audience gets it. Self-deprecating humor is safer than making fun of your audience.