The Fabulous Five

The "Fabulous Five" - Samsung, Apple, Amazon, Google, and Facebook - are competing in a battle to gain the largest numbers of customers who will generate deep and meaningful insights through product usage. Traditional powerhouses like Microsoft are falling behind as PC's become irrelevant and smartphones and tablets rise. The real issue at stake is who can get the largest numbers of customers generating monetizable information 24/7. Each of the "Fabulous Five" companies wants a massive following of human beings using their products and services to accomplish this. The article explores the core competencies of each company and their ability to stretch their abilities into other domains.