Innovation Strategy Manager Benedikt Heuer from WS Audiology talked about the development of technology and processes to conquer new markets.
Responsible innovation has become a central point of good business design to create a better future. Frameworks that encompass responsible research and innovation can sustain businesses and products.
Customer-centricity is becoming increasingly important to companies, but many still struggle to integrate customers into their processes. There is a spectrum of customer involvement in innovation and product development, ranging from merely responding to questions to co-designing with customers.
