Defining your market around your product or technology can be limiting. Defining your market around the customer's Job-to-be-Done can broaden opportunities, build a disruption-proof advantage, and reduce organizational complexity.
Consumer behavior is influenced by societal, personal, and spending frequency factors. Business analytics can help in predicting trends and directing marketing campaigns to the right audience.
Effective business management is essential for every organization to survive and thrive. This article highlights some innovative ideas that companies can utilize to enhance their management style and achieve their goals.
