The 4 P's of Creativity

The 4 P's of Creativity

Inspired by the 4 P's framework in marketing, the author suggests a similar framework for discussing creativity: Perspective, Passion, Perseverance, and Practice. Creative people love to shift perspective, try different angles, and not get obsessed with one view. They have a passion for creating new things, even if it means starting from scratch. They have the perseverance to keep at it until they find the right solution, and they practice creativity every day, knowing that the potential for imagination is unlimited.

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These companies failed because leaders did not want to hear bad news: The Ostrich Effect

Leaders who do not want to hear bad news can cause their companies to suffer from the Ostrich Effect, where problems are ignored instead of acknowledged. This can result in a culture of fear where employees are not comfortable reporting bad news.

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What the hell is innovation culture?

Building a culture of innovation requires unorthodox thinking from everyone in the organization that brings about real change. Knowing what innovation means to your business and setting goals and timeframes are essential in fostering an innovation culture.

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