Sustainable Innovation with Sandra Fernholz

Sandra Fernholz, from HYPE Innovation, shares her insights on sustainable innovation and provides examples of companies innovating in a sustainable way. Sustainable innovation is where profit meets social and environmental responsibility. Companies need to consider the triple bottom line - profit, people, and planet - and communicate the importance of sustainability to their stakeholders. Fernholz explains how companies can incorporate sustainability into their innovation strategies and how innovation managers play a crucial role in pushing for sustainability in organizations.