Supply chain innovation: Using co-creation to unlock hidden value -

Supply chain innovation: Using co-creation to unlock hidden value -

Businesses are constantly under pressure to improve operational efficiency, but when every avenue seems exhausted, it's time to look beyond the organization. Harley Davidson asked their suppliers for ideas on how to operate more efficiently and benefited from fresh perspectives. Similarly, Premier Foods used co-creation sessions to generate innovative ideas and speed up product development. A Sprint style co-creation session with suppliers can identify opportunities, problem-solve and generate ideas, making it a valuable tool for businesses.

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Chasing Cool Ideas vs. Solving Consumer Needs - By Woody Bendle

Innovation is about solving customer needs, not just chasing cool ideas. Thomas Edison's focus on creating things people want, need, and are willing to buy is still relevant today, as over 60% of new-product development efforts fail to reach the market.

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The LAB: Innovating Shredded Wheat with S.I.T. (July 2009)

The LAB: Innovating Shredded Wheat with S.I.T. (July 2009)

Post Cereal has launched an ad campaign against innovation. However, the author uses a Systematic Inventive Thinking method to show new opportunities that could be uncovered for their product.

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Pricing Innovation and New Product Development with Kyle Westra

Learn about the importance of pricing in innovation management, as pricing is a tool that can optimize profitability and determine feasibility early on, as Kyle Westra, manager for Wiglaf Pricing, shares insights on the topic in The Innovation Room podcast.

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