Success Story: Smart Trend Scouting With ITONICS Crowd

DMK Group, with 7,700 employees in Germany, the Netherlands, and other international locations, processes milk into food of the highest quality while also being one of Europe's leading companies in the dairy industry. With changing consumer requirements and strong competition, early identification of weak signals in the corporate environment and derivation of new business opportunities is crucial for successful innovation management. DMK has been using ITONICS tools since 2018 to scout global food sector trends and respond quickly to customers' changing needs. They used ITONICS Crowd to connect global trend scouts, enabling a digital and transparent trend scouting process with 450 inspirations and 30 food trends found in four weeks.