Success Story: Smart Trend Scouting With ITONICS Crowd

Success Story: Smart Trend Scouting With ITONICS Crowd

DMK Group, with 7,700 employees in Germany, the Netherlands, and other international locations, processes milk into food of the highest quality while also being one of Europe's leading companies in the dairy industry. With changing consumer requirements and strong competition, early identification of weak signals in the corporate environment and derivation of new business opportunities is crucial for successful innovation management. DMK has been using ITONICS tools since 2018 to scout global food sector trends and respond quickly to customers' changing needs. They used ITONICS Crowd to connect global trend scouts, enabling a digital and transparent trend scouting process with 450 inspirations and 30 food trends found in four weeks.

View

More Innovation Resources:

How to defeat "Loss Aversion" - the #1 reason why middle managers kill innovation

Loss aversion is the fear of losing something a person already has and the tendency to avoid risk, which inhibits support for new ideas within established companies, especially from middle managers. A portfolio approach to innovation management, reducing the cost of failure, and increasing the likelihood and payoff of success, among other strategies, can counteract loss aversion.

View

What’s the Difference Between Managing a Risk and Managing an Issue?

Learn about the difference between risk management (preventative care) and issue management (the cure), and how successful enterprise project managers are implementing these strategies.

View

We are in need of a common language for innovation

A common language for innovation is essential for successful collaboration and effective outcomes. Developing a shared understanding of key concepts and terminology can reduce misunderstandings and promote transparency and accountability.

View