Strategic Thinking Questions for Sponsorship Strategy

The Brainzooming Group shares ten strategic thinking questions that will help readers develop a sponsorship strategy for their brand. The questions help identify new and unusual partners for an organization. The article also includes answers provided by the group for the Disney brand. The questions cover topics such as what users do before and after they experience a brand, the products or services they use during the interaction, and what products or services will help to sustain the experience afterward. The Brainzooming Group hopes that sharing their strategic thinking will help readers think about what new sponsors and partners could fit with their own brand.