Strategic Thinking Lessons - Why Recipes Are Better than Dinner Stories

Sharing case studies is a common request, but attendees should focus on the general concepts behind the case, as every brand's situation is fundamentally different. Providing strategic thinking lessons, instead of highly-individualized case studies, can be more beneficial for attendees as a resource. This approach enables attendees to extract principles and concepts that can be adapted to their situation. It's like receiving a recipe instead of just hearing a dinner story.