Strategic Thinking Exercises - Why New Product Launches Fail

Strategic Thinking Exercises - Why New Product Launches Fail

This article discusses the role of PR in product launches and provides strategic thinking exercises for PR consultants to enhance their creative and innovation-oriented skill sets. The author also offers links to Brainzooming articles on being more strategic, creative, and innovative in addressing reasons for why new product launches fail.

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Top-Down vs. Bottom-Up Approaches: Which is Right for You?

Top-down vs. bottom-up project management - which is better? This blog post analyzes the pros and cons of each approach.

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Innovators Challenge Orthodoxies: Elon Musk

This article discusses Elon Musk's success as an innovator and his ability to challenge industry orthodoxies.

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Weaving innovation into the corporate structure

CEOs must take ownership of innovation execution, create accountability and align resources to make innovation a core capability to gain competitive advantage, says a survey by Accenture.

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