Strategic Thinking Exercise - Two out of Three Ain't Bad, It's Essential

At the Magnet Global advertising meeting, Bill Hughes suggested that productive client relationships hinge on three selection criteria: creating learning for the organization, being an enjoyable experience, and paying well. According to Hughes, you must have two of these three for productive work. This translates into a strategic thinking exercise that can be used to negotiate and form strategic relationships, or as a diagnostic tool when experiencing relationship problems. By expressing the relationship with two criteria related to the experience and one to the value exchange, you can identify which aspect may need more attention.