Societal Innovation

The shift to a more socially-led organization is needed in the field of innovation. Consumers seek personalization of preferences, and businesses should adapt to these changes. Social innovation can offer solutions to society's problems, such as physical needs, skills and capability sets, care and service, and psychic needs. Social and interpersonal aspects, like collaboration and co-creation, are critical to the innovation process. Society needs to come together to solve problems through a combination of private, public, voluntary sectors, philanthropists, foundations, and societal innovation.