Simple vs Easy

Innovation often mistakes complexity for difficulty. This article explains the difference between the two and highlights the importance of mapping complexity and ease onto a spectrum. Good innovations often make complex activities easier to perform by minimizing cognitive effort. While simplicity is important, it doesn't necessarily make things easy. The article uses weight loss as an example to prove that point. Complex challenges require elaborate knowledge about how systems work, and this knowledge must be built up over time. Therefore, newbies can't just perform such activities themselves. Today, thanks to technology and automation, some very complex activities have become very easy to do. The article then ends with a call to action to focus on making complex challenges easier instead of just simple.