Rules for Brainstorming: A Guide to Effective Brainstorming

Brainstorming is a group ideation technique where people get together to generate and contribute ideas around a specific theme or problem. While the traditional rules of brainstorming have benefits, they also have shortcomings that are magnified in today's complex and global work environments. The improved rules of brainstorming involve going virtual, creating the right environment, nurturing creative abrasion, and building a process that includes setting the stage, generating and collecting ideas, evaluating, prioritizing, and following up. For medium to large organizations, modern technology and tools allow for easier and faster idea collection and enable the transparent flow of ideas in an asynchronous approach.