Risk, Great Ideas, and Your Business Model

To find innovative ideas for your business, Langdon Morris recommends researching your own business model to better understand how your firm is organized and the value proposition you've created. By asking customers and non-customers about their experience with your products or services, you can identify unmet needs that represent opportunities for improvement. Morris also suggests observing behaviors to gain a deeper understanding of your market. Finally, to truly think like an outsider, he recommends studying successful business model innovators to identify their common qualities and strategies.