Red pill or Blue pill innovation

This article draws parallels between The Matrix movie and the choices individuals make when it comes to innovation in corporations. The blue pill represents staying in the comfort of the regular job, while the red pill is about taking a risk by entering a new reality where disruptive innovation and business model change is possible. Innovation teams are often made up of those assigned to the team and those who choose the red pill. Identify those who choose the red pill, the corporate misfits who want to do new things and desire change, for your innovation team. These are the people who will stick to the work and ignore the desire to go back to the hum drum.