Overlooking the Obvious: Why Innovation Fails

Overlooking the Obvious: Why Innovation Fails

Scott Jenkins, SVP of Innovation and Product Development at Deckers, shared insights on corporate innovation. He emphasized the importance of people, culture and courage in driving innovation and shared examples from UGG and Hoka One One. Jenkins debunked the idea that process alone drives innovation and stressed that it is people who make change. At Deckers, the company's core value is courage and it rewards innovators with an Innovation Courage Award for living out and practicing core values.

View

More Innovation Resources:

How To Identify Relevant Trends And Technologies For Your Organization

How can organizations identify relevant trends and technologies for innovation? ITONICS Ratings may help by using quantitative and qualitative data points to assess weak signals, inspirations or clusters of data that indicate a trend.

View

Failing to Innovate While Surrounded by Ideas

We are surrounded by thousands of ideas, yet our economy and growth seem stagnant. Innovation is the key to breaking this cycle and creating solutions to various challenges.

View

15 Outspoken Quotes on Innovation

Innovation is difficult, but essential for future success. Companies need to connect operational and innovation excellence and managers should lead, not control innovation.

View