Overlooking the Obvious: Why Innovation Fails

Overlooking the Obvious: Why Innovation Fails

Scott Jenkins, SVP of Innovation and Product Development at Deckers, shared insights on corporate innovation. He emphasized the importance of people, culture and courage in driving innovation and shared examples from UGG and Hoka One One. Jenkins debunked the idea that process alone drives innovation and stressed that it is people who make change. At Deckers, the company's core value is courage and it rewards innovators with an Innovation Courage Award for living out and practicing core values.

View

More Innovation Resources:

How to engage employees in 5 actionable steps!

Learn five concrete ways to engage your employees and improve employee engagement with these tips that focus on trust, openness, and frequent feedback.

View

Mindset for Innovative Thinking - Innovation Training | Design

Innovation requires the right mindset and the ability to move through the stages of challenge, idea generation, and action. However, people sometimes get stuck in the hearing, creating, or delivering stages, and need to cultivate the courage to take action.

View

Learn from the best innovation culture examples today

Learn from the innovation cultures of the most successful companies in the world and improve your own innovation performance.

View