Corporate Explorers are beating startups at their own game by building successful new ventures inside large corporations. They leverage core assets, challenge themselves in ideation and incubation, and build social support for change.
Experiments are essential for innovation and can prevent costly mistakes. Companies can use powerful software and collaboration with universities to create simulations and design small-scale tests. Good experimentation is about managing uncertainty and goes beyond individual tests and protocols.
Innovation requires a culture shift, and that starts with a clear vision and purpose that is adaptable to change. This will create an environment where people feel empowered to foster new ideas and behaviors that support your brand's growth.
