Moroccan Innovation

Morocco's culture and geography have made it a unique location to study innovation. Its history of absorbing influences from various civilizations has led to innovations such as mud-based construction for surviving its dry climate, and complex city designs for defense. Additionally, the concept of shared value is seen in the public fountains built by wealthy patrons, providing water for the community and enhancing overall quality of life. The lesson for modern innovators is to consider the long-term benefits of initial steps in construction processes and to focus on delivering social benefits that ultimately benefit the community.