Measuring Innovation Culture

Measuring innovation culture is a challenge due to the lack of a common understanding of what good looks like. However, there is a process that organizations can follow to measure the attributes of an innovation culture and develop those desired attributes. Innovation is an outcome of all the work an organization does to pursue something different, new, or better for its customers. Innovation maturity combines how well-embedded innovation is as part of the organizational culture and the capability an organization has to innovate. Pinpointing the starting point is crucial for building a culture of innovation. The process for measuring innovation culture includes understanding company result indicators, identifying cultural attributes that impact these results, measuring their presence in the company, taking actions to improve these attributes, and reanalyzing the results. Senior leaders must own the innovation agenda and develop an understanding of how to navigate and lead for innovation to become a core capability of their organization.