Mastering Global Innovation through Multicultural Collaboration

Innovation is important in a multicultural and networked world where leaders and teams must navigate changing customer needs. However, the inability to facilitate multicultural collaboration can affect concept design, customer connection, and sales performance in international markets. Culture is often missing from the global innovation equation, resulting in approaches that ignore cultural differences or only focus on managing them. In order to ensure organizational performance and international market success, leaders must focus on engagement, especially during the ideation, strategic planning, validation, and execution phases, and consider culturally diverse talent that can contribute new knowledge and ideas. By listening to diverse perspectives, multicultural innovation can deliver solutions that truly respond to the needs of customers in developing, emerging, and mature economies.