Market Mapping for Sustainable Growth

Market Mapping for Sustainable Growth

Innovation is crucial for business success, but it can be challenging to determine where to invest your resources for the best returns. Market mapping can help you locate your business in the market, see how it compares to competitors, and chart a path to success. To do this, Langdon Morris suggests starting with a matrix that maps market size and customization/differentiation. This will help you identify where your business is positioned, and how you can innovate to move it towards success. By examining successful companies like Wal-Mart and Ikea, Morris provides insights into how businesses can use market mapping to develop strategies for success.

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Collaborative ideation platforms offer businesses practical solutions to generate innovative ideas by utilizing internal teams and customers.

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3 Critical Mistakes About Critical Path Method — and How to Avoid Them

Learn about the three common mistakes that can derail critical path planning in project management, including improper use of date constraints, failure to update actual progress, and lack of communication.

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How to Synchronize Innovation Activities Across Your Organization

How to Synchronize Innovation Activities Across Your Organization

ITONICS Innovation OS is an end-to-end approach to innovation management software that enables companies to foster company-wide collaboration, aggregate trend and tech scouting activities, evaluate innovation opportunities collaboratively, and align innovation projects.

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