Market Mapping for Sustainable Growth

Market Mapping for Sustainable Growth

Innovation is crucial for business success, but it can be challenging to determine where to invest your resources for the best returns. Market mapping can help you locate your business in the market, see how it compares to competitors, and chart a path to success. To do this, Langdon Morris suggests starting with a matrix that maps market size and customization/differentiation. This will help you identify where your business is positioned, and how you can innovate to move it towards success. By examining successful companies like Wal-Mart and Ikea, Morris provides insights into how businesses can use market mapping to develop strategies for success.

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More Innovation Resources:

Creative Airplane Time

The article explains how airplane time can be used for creative strategic thinking without any distractions.

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Amazon innovation culture relies on these 5 rules

Amazon innovation culture relies on these 5 rules

Amazon's incredible growth is fueled by its innovation mindset. From founder Jeff Bezos's Day 1 philosophy to the company's famous two-pizza meeting rule, this article breaks down five techniques Amazon uses to redefine modern commerce.

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Innovation Toolkit – Tips, Tools and Templates for Managing Innovation

Innovation management toolkit provides a set of tools that boost innovation in organizations. This post introduces five toolsets: innovation strategy, innovation process, idea generation and validation, idea management software, and infographics.

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